Avoiding Product Development Risk is Very Risky!

Does your organization know how to manage NPD risk? Product development, at its core, is risk management. Lets face it, many products fail. And many projects are delayed as teams take "corrective" actions to match product attributes with market needs. Yet, it is my belief, that no more than one quarter of all product development managers and their teams truly understand the risk their projects confront. I say this based on nearly twenty years of experience dealing with NPD teams and using quantitative Read more [...]

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