Doing more with less

OK. I admit I was wrong. The wild swing in the economy continues. My belief back in the spring was that nearly everybody would have significantly stepped up their NPD project efforts by now. Yet few companies have opened the hiring spigot for NPD resources. Sure, some have. But the story is that most have not. The issue that senior NPD managers continue to face is pretty simple: "Do more with less". I wish I had a dollar for everyone who has relayed this to me. (You can find my address on my Read more [...]

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