Product Versus Product Line

Roadmaps & Strategies There's a major gap between product and product line thinking. By Paul O'Connor Stop for a moment. Do you know the difference between a product and a product line? Of course, you do. A product is a single offering with attributes that deliver benefit, satisfaction, and delight to customers. A product line is a group of products, each related to one another. Together, the products deliver sets of attributes. And attributes confer benefit, satisfaction, and customer delight. Read more [...]

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