Response to LinkedIn Post in PDMA Group Feb2016

Thank you for your comments, Lawrence.  It is always great to have a chance to discuss these topics with people who are interested. Your critique is important.  My response, however, requires more than just a few words. The argument I put forward in the article is that when organizations seek to advance their competitive positions via product development, a singular orientation toward Speed-to-Market is ludicrous – like the Red Queen’s Race.  Instead, the speed orientation should be complemented Read more [...]

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